Publishing hub
Publishing services for independent studios
Funding, marketing, QA, certification, localisation and AR/VR porting — run by our own team in Copenhagen, under one contract, with the IP staying where it belongs.
What we do
Six services, one publisher
Funding & Co-Development
Milestone-based development funding for a defined revenue share. Terms are agreed in writing before a single milestone is signed off, and studios keep their IP.
- Milestone-based cash flow
- Studio retains IP ownership
- Written terms before kick-off
Global Marketing & User Acquisition
Store-page optimisation, wishlist campaigns, creator outreach and paid acquisition across EU, UK and North America, run by our own team rather than resold.
- Steam & console store pages
- Creator and press outreach
- Paid UA on Microsoft, Google and Meta
QA & Certification
Functional, compatibility and compliance QA against first-party requirements, so a submission does not come back from certification twice.
- Functional & regression passes
- Device-matrix compatibility
- First-party cert checklists
Localisation & Age Ratings
Translation, LQA and rating submissions to PEGI, ESRB and USK, including the content declarations each board requires.
- 12 European + 3 Asian languages
- Linguistic QA in-build
- PEGI / ESRB / USK submissions
AR / VR Porting
Bringing flat-screen titles to Meta Quest, SteamVR and mobile AR: interaction redesign, comfort work and a performance budget that actually holds.
- Quest standalone 72–90 Hz budgets
- Comfort and accessibility passes
- Passthrough & mixed-reality modes
Analytics & LiveOps
Post-launch telemetry, patch cadence and community operations, with a privacy-first data model that keeps you inside GDPR.
- GDPR-first telemetry design
- Patch and hotfix pipeline
- Community & support operations
How the deal works
The commercial terms, before you pitch
You should be able to judge whether we are worth talking to without a call. So here is the shape of the deal up front.
Funding is milestone-based
We pay against agreed, written milestones — not against promises. Nothing is contingent on marketing performance, and there are no clawbacks on money already released.
You keep your IP
Our standard agreement leaves ownership of the game and its IP with the studio. We hold a publishing licence for defined territories, platforms and a defined term.
Plain-language term sheets
Revenue share, recoupment order, territories, platforms and exit conditions sit on one page in ordinary language. Anything in the long-form contract is also in the term sheet.
Submissions
How a pitch travels through the studio
Step 01
Submit
Send us a pitch deck, a build or a vertical slice through the form below. Two pages is enough to start.
Step 02
First read
A producer reads every submission. You get a written answer within 15 working days — including a no.
Step 03
Deep dive
If it fits, we play the build, review scope and budget with you and share our honest market read.
Step 04
Term sheet
A plain-language term sheet: funding, revenue share, territories, platforms, IP. Nothing hidden in an annex.
Submit your project
Send us your game
One form, no account, no NDA before a first read. A producer answers in writing within 15 working days.
- A two-page deck is enough to start a conversation.
- A playable build helps far more than a long document.
- Tell us what is missing — honest scope beats a polished pitch.
- We read submissions from anywhere; funding is paid in EUR or DKK.
Submission FAQ
Questions we get asked before pitching
AR, VR and PC/console titles from independent studios. We look for a playable build or vertical slice, a clear audience and a team that has shipped something before — including small things.
Yes. In our standard publishing agreement the studio retains ownership of its intellectual property. We take a defined revenue share against recouped funding, and the terms are in the term sheet before anything is signed.
A producer reads every submission and you receive a written answer within 15 working days, including when the answer is no.
Steam, PlayStation, Xbox, Meta Quest, SteamVR, iOS and Android. Console releases go through our own first-party certification process.
Augmented Reality Arts ApS is a Danish private limited company (Anpartsselskab), CVR 42818666, EU VAT DK33858183, registered on 03.11.2021 at Struenseegade 25, 3. th, 2200 København N, Denmark. You can verify the registration in the public CVR register.